Mercedes-Benz set to launch new variants this year

25.04.18 Aktuelles, Mitgliederneuigkeiten

The positive sales figures of Mercedes-Benz cars recorded throughout 2017 is reaffirming the carmaker’s decision in launching new variants this year. The German brand has managed to sold a total of 4,722 units in 2017, comprising of 3,386 passenger cars and 1,336 commercial vehicles.

The growth in passenger cars this year was specifically attributed to the sales of the E-class and SUV models. The number also helps the brand maintain its leadership position in the premium car segment in Indonesia.

As Roelof Lamberts, President and CEO of PT Mercedes-Benz Distribution Indonesia said in Jakarta on Friday, January 26, in Kuningan, Jakarta, “last year, Mercedes-Benz successfully sold 3,386 cars to consumers all across Indonesia.This means that Mercedes-Benz is once again the best-selling premium brand in 2017. We have maintained our leadership position in the premium segment once again.”

In 2018, Mercedes-Benz will be introducing a number of new models, such as the A-Class, the all-new CLS, and the new G-Class. It will also be investing into its Best-Customer-Experience program, Roelof said.

Top of its class

The C-Class maintains tradition by being the best selling car for Mercedes-benz. More than 900 units of this model was sold last year, contributing up to 28% of the brand’s total sales. Meanwhile, the E-class saw an increase in sales throughout 2017 compared to the same period in 2016.

On March 2017, Mercedes-Benz introduced the locally assembled E 250 Avantgarde Line and the E 300 AMG Line to the general public in Indonesia. Sales of the brand’s SUV model grew by 14% last year, further making a significant contributions to the total success of Mercedes-Benzs’ sales number.

About a third of Mercedes-Benz sold are SUVs. The best-selling SUVs are the GLC and the GLE, which are assembled locally in Mercedes-Benzs’ plant in Wanaherang, Bogor.

“2017 marks another year of our customers trusting us with the first class products from Mercedes-Benz. In 2017, we’ve launched more new vehicles and positioned ourself as the best in the premium car segment,” said Kariyanto Hardjosoemarto, Deputy Director of Sales Operations and Product Management at Mercedes-Benz Distribution Indonesia.