BMW Group posts impressive results at 2017 GIIAS
BMW Group posted an impressive overall sales growth of 50% at the Gaikindo Indonesia International Auto Show (GIIAS) 2017 for BMW and MINI vehicles. This achievement was fueled by the all-new BMW X1, followed by the new BMW 3 series and the recently launched, all-new BMW 5 series.
“As Indonesia's leading premium mobility and technology company, BMW has got a great boost from these results and will move forward with pride,” said Karen Lim, President Director BMW Group Indonesia.
“Without question, the outstanding success we have achieved comes from our commitment to continue producing pioneering vehicles that emphasize dynamic performance, exceptional efficiency, and cutting-edge technology. Our comprehensive product line-up and service integration also demonstrates our commitment to always giving added value to our customers. Another major factor behind these impressive results is the support we receive from BMW Group Indonesia‟s dealer principals, as well as all the BMW and MINI Sales Consultants and Product Geniuses who facilitated our success at GIIAS 2017,” she went on saying.
BMW Group‟s success at GIIAS 2017 reflects the company‟s strong and innovative product line- up on display. This included the newly launched models, the Indonesian-assembled all-new BMW 520d, the new BMW M3 and the new M4 Coupé. The first-ever appearance of the environmentally-friendly, full-electric BMW i3 marked yet another important milestone for the company.
“The launch of our strong line-up of sedans was one of the main attractions that drove traffic towards our BMW Group Pavilion. Meanwhile, the arrival of the BMW i3 also undoubtedly showcased BMW Group Indonesia's vision of consistently providing customers with products that not only deliver sheer driving pleasure but also, at the same time, contribute positively to the Indonesian automotive industry,” Karen added.
In regards to the MINI, the three best-selling models were the MINI Cooper 3-Door, the new MINI Cooper Countryman and MINI Cooper Clubman. Furthermore, the launch of the new MINI John Cooper Works Countryman at the BMW Group Pavilion also spiced up the event. GIIAS 2017 also put BMW Group Indonesia's leadership in consumer-focused programs in the spotlight. These include BMW Financial Services – a financing service that allows customers to pay in affordable installments with zero interest, BMW Extended Waranty – which makes car maintenance easier, and BMW Automotive Liability Insurance - which protects BMW owners in the unfortunate event that a third party is involved in an incident.
“It is always a pleasure for BMW Group Indonesia to take part in GIIAS. I would like to express our gratitude to all the stakeholders who have contributed to BMW's success, especially to all the visitors who have given us such positive responses and showed such enthusiasm over the 11 days of the event. We plan to continue exploring even more opportunities to combine our products with services so as to ensure our customers remain truly satisfied,” Karen said in closing.